You’re ultimate goal with all your clients should be relationship, connection. Without this, a healing partnership is difficult to form and sustain, I’m sure you’d agree. In today’s world relying on communicating one on one or relying on our team or our clients to share with others one on one is just too slow. We need to leverage and the good news is, there are many affordable tools available. If you’re using a patient management software there will most likely be an option to send your clients as SMS. I use Frontdesk by Smartsoft. This software has an additional feature called ‘Delayed send’ and it’s really cool. Picture this. You’re client has been struggling with an injury for several months and is finally seeing some light. They tell you they’re set to return to work on a particular date at a particular time. Now you’re busy seeing lots of patients right however, you want your patients to feel like they are number one, you’re absolute priority, which of course they are. Delay send SMS allows you to send a message today, but schedule it for an exact time and date. Imagine you client getting ready for their big day back to work, they start at 9am and you’re message comes in at 8.30am wishing them well, maybe also an inspirational message. How are they going to feel? You have not only changed their life with the treatment at the clinic but now you are impacting them on a whole new level. A word of caution. Be careful not to send these out too far ahead as circumstances do change and once your SMS is in the system it cannot deleted from the cue. For example someone maybe getting married in 18months time however, 6 months out everything changes. You’re SMS still comes in on what was their wedding day. You could call this a huge backfire, not good. That’s it from me, another practice tip to help you build the practice of your dreams. Dr. Andrew Arnold About the author: Dr. Andrew Arnold is a Chiropractic Doctor, and Owner, Cranbourne Family Chiropractic and Wellness Centre. He is also a Wellness Leader Mentor working with the Wellness Leadership Revolution and running his own program, the Million Dollar Wellness Practice. Andrew shares this ownership with his wife, Dr. Linda Wilson. www.cranbournefamilychiro.com.au
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Two words: Be paranoid! In fact you can’t be paranoid enough! Making sure you’re back up procedures and systems are water tight should be your number one priority. With most allied health practices now becoming paperless, everything is on the PC and therefore, needs to backed up. To be really sure, even if you are tech minded I recommend contracting an I.T. person to organise and manage this for you. I also recommend using the Cloud. Let me take thru our process, I’m sure you will be able to relate. We run a patient management software. Essentially our entire patient database and all related files are found here so pretty important. We back this up to 5 USB’s Mon to Fri. We also automate this backup to the harddrive every minute and this is saved to the cloud. We then test one of these backups weekly by restoring to a non-networked PC. It is very important you know you’re backups are working. We then take one of these USB’s offsite. Regarding all data files, we have several peripheral PC’s. These all save once a week to a central PC which then uploads to the cloud. We choose a software called IPERIUS however, you can configure your PC’s to network and back up this way. We choose DROPBOX for our Cloud requirements however, other options include GOOGLE DRIVE, MICROSOFT ONEDRIVE or APPLE ICLOUD. In conclusion, make sure you partner with a trusted I.T. professional. Make sure they sign a confidentiality agreement as they will have access to your entire system 24/7. Create a solid back up procedure and you won’t be left high and dry. About the author: Dr. Andrew Arnold is a Chiropractic Doctor, and Owner, Cranbourne Family Chiropractic and Wellness Centre. He is also a Wellness Leader Mentor working with the Wellness Leadership Revolution and running his own program, the Million Dollar Wellness Practice. Andrew shares this ownership with his wife, Dr. Linda Wilson. www.cranbournefamilychiro.com.au www.drandrewarnold.com My friend and Mentor, Marcus Bird from the Wellness Leadership Academy once taught me in order to not only attract the future I wanted, I needed to also bring it forward. He called this ‘Positive Delusion’. In this article I would like share some of what this about but also, talk about the darker side, what I call ‘Negative Delusion’. First let’s define Positive Delusion. A perfect example is found in a document called ‘My Definite Chief Aim’, written by Bruce Lee in 1969. “When he wrote the following mission statement in January of 1969, Bruce Lee was 28 years of age and a minor TV star in the United States, having featured in a number of shows which included, most notably, the ill-fated Green Hornet series. With his second child recently born and no financial security to speak of, the clearly determined founder of Jeet Kune Do decided to put his "definite chief aim" down on paper.” [Source] Bruce visualised what his future would look like 10 years from that point and then lived as if this was his reality NOW! Another example is Jack Nicklaus, the famous golfer. Jack’s positive delusion was, “I never 3 putt on the last hole in a major”. A journalist questioned him. “Jack you always say you never 3 putt in a major however, in this one you did?” To which Jack replied, “That’s right, I never 3 putt on the last hole of a major”. This went back and forth but Jack didn’t change his stance…his positive delusion. To put it simply both Bruce Lee and Jack Nicklaus positively deluded themselves a particular reality, a version of success, the version they wanted, and they did this in every minute of every day. Sure there were days they had doubts but I’m sure they didn’t last long. Let me explain what happens here, from a neurological standpoint. Your EGO is your conscious brain which ‘thinks’ it runs the show. It’s the part that tells you what you ‘should’ and ‘shouldn’t’ do, put’s you down, or causes you to make a decision you wouldn’t ordinarily make. Your Sub-conscious or ID brain is where it is really at. This is your actual reality not perceived or filtered by your EGO and deals with matters of the heart and gut. Your ID brain however, needs input and in general we tend to feed our EGO. The exercise of Positive delusion feeds your ID! If you tell your ID enough times eventually your EGO will back down and you will start to live as if this is your truth. Can you imagine the amazing energy this would create? Suddenly the right people are attracted to you; coincidences happen; opportunities present themselves… You start to move towards your goals faster. Essentially you enable the law of attraction, which if you didn’t know is a natural law of quantum physics. You just have to allow it! Cool Eh! So I recommend you visit Bruce Lee’s letter of note and create your own Positive delusion and then start affirming it every day. See what happens. Now before I finish, let me talk about the FLIP SIDE, NEGATIVE DELUSION! Some people choose to create a darker, negative reality and believe this to the best version of reality for them. In fact negative delusion is mixed up with EGO, it is much more head than heart. I reckon Scrooge was a good example of this in times gone by. This person believes in order for them to survive, they need to live a certain reality and their future vision is mixed up in this. These people also strengthen this every day with their own type of affirmation or more commonly known as righteousness. So choose Positive delusion, much better choice. About the author: Dr. Andrew Arnold is a Chiropractic Doctor, and Owner, Cranbourne Family Chiropractic and Wellness Centre. He is also a Wellness Leader Mentor working with the Wellness Leadership Revolution and running his own program, the Million Dollar Wellness Practice. Andrew shares this ownership with his wife, Dr. Linda Wilson. www.cranbournefamilychiro.com.au www.drandrewarnold.com www.milliondollarwellnesspractice.weebly.com Awesome result this week, very happy customer. A patient I have been working with, with a colleague, Jessica (Not her real name), presented with chronic, severe Coccyx pain. My colleague and I have been chipping away at times, what seemed to be little avail. Jessica presented to me yesterday reporting a subjective 90% improvement. This has changed her life, she is ecstatic! I would like to acknowledge my colleague’s work here. This is clear example of a collaborative team approach producing an outstanding result, many thanks mate. What's also interesting is Jessica has invested ~$1500 to achieve this result which in her words, pales into insignificance. And if you compare this with the money she could have spent in the medical world, namely MRI's, U/S's, drugs, injections, maybe even surgery...this amount of investment is very little. So when you're feeling like you might be asking too much of your patients understand their ROI from what we do is incredible value. Never under-state the impact you can make and NEVER compromise your treatment plan based on YOUR PERCEIVED reality around WHAT YOU THINK YOUR PATIENT CAN AFFORD! You are doing them a huge DIS-SERVICE if you do this not to mention undermining yourself and the practice. Furthermore, I then asked Jessica if she would offer a Google+ and FB testimony which she said would love to do. I said aside from promoting us, this helps communicate a message to our community which might avoid someone unnecessary surgical and/or drug intervention and in most cases, far greater costs! Thank you again to my colleague for staying the course and not compromising your care. If you work with someone like this, make sure to organize a one on one and find out more about what they do and how to best refer to them. And don’t manage your patients on your own! About the author: Dr. Andrew Arnold is a Chiropractic Doctor, and Owner, Cranbourne Family Chiropractic and Wellness Centre. He is also a Wellness Leader Mentor working with the Wellness Leadership Revolution and running his own program, the Million Dollar Wellness Practice. Andrew shares this ownership with his wife, Dr. Linda Wilson. www.cranbournefamilychiro.com.au If you’re a contractor you will understand the definition according to the ATO and Fair Work Australia, and therefore the distinction between that and employed. If you don’t then I recommend you find out. A key distinction is that to be deemed a contractor you need to work in at least 2 locations. If you don’t then this leans more heavily on the remaining criteria. For this reason many contractors work between 2 locations and this in of itself raises a number of challenges. The other reason might be that you are a practice owner who has 2 or more locations. Either way, managing your energy at one location is challenging enough right? Try splitting that between 2 places, not easy! So let’s ‘unpack’ these challenges:
So let’s now look at some solutions:
Working 2 locations can be a very rewarding choice and as mentioned, one that secures your position as ‘Contractor’. Cheers, Dr. Andrew About the author: Dr. Andrew Arnold is a Chiropractic Doctor, and Owner, Cranbourne Family Chiropractic and Wellness Centre. He is also a Wellness Leader Mentor working with the Wellness Leadership Revolution and running his own program, the Million Dollar Wellness Practice. Andrew shares this ownership with his wife, Dr. Linda Wilson. www.cranbournefamilychiro.com.au www.drandrewarnold.com I saw a new patient yesterday for an acute wry neck, something I’ve managed many, many times. I took her thru the routine, including education around how pain perception works, the tip of the iceberg metaphor, how the healing process works…better, worse, same or different being all part of that. The treatment went well, followed thru with my standard SMS and emails. I gave her home advice and recommended she see me again the next morning. Long story short, she replied via text, she wanted to cancel as she was no better. What do you do? My reaction surprised me given how well I understand this scenario. I got emotional, and by that I mean angry and frustrated. How could she not give me the opportunity to show her my magic and the magic of Chiropractic. How could she cut me off without any opportunity to explain. This could be the breakthrough she’s been looking for…right? Well that’s called ‘perceived reality’ so I thought I’d re-affirm, to myself as much as anything, the ‘Actual Reality’. So here goes. There are 3 types of patients, Apples, Oranges and Pears, no better or worse than one another. In our practice an ‘Apple’ is one who ‘gets’ the bigger health picture; who pays, stays and refers. We want ‘Apples’. This patient was an ‘Orange’ or a ‘Pear’. These patients have pre-decided you’ve got one shot! They are not interested in wellness. Any attempt at offering a schedule or product is met with an over-servicing, over-charging inference. Quite simply these patients are not only NOT LISTENING, they’re not even in the same room and THERE IS nothing you can do to change this!!!!!! So don’t even try. We don’t want or need these. We want ‘Apples’. There are clinics however, who want ‘Oranges’ and ‘Pears’. They love seeing patients once or twice; treating acute pain etc. So I remind both myself and my fellow colleagues, ‘LET GO’ and stop adding meaning. It’s not personal; it’s doesn’t mean you are not successful or a not an accomplished practitioner, YOU ARE! It’s simply that what you are offering is not what they want irrespective of you think they need. Focus you’re energy on the ‘Apples’ and let the rest go. It’s only fair to you and you’re Apples. Oh, and keep having fun, Dr. A About the author: Dr. Andrew Arnold is a Chiropractic Doctor, and Owner, Cranbourne Family Chiropractic and Wellness Centre. He is also a Wellness Leader Mentor working with the Wellness Leadership Revolution and running his own program, the Million Dollar Wellness Practice. Andrew shares this ownership with his wife, Dr. Linda Wilson. www.cranbournefamilychiro.com.au www.drandrewarnold.weebly.com www.milliondollarwellnesspractice.weebly.com My brother in law once said to me, ‘A little bit of arrogance goes a long way!’ As Allied Health Practitioners in general, we’re a shy, humble bunch which is great however, when it comes to telling the world what we do and who we are, it just doesn’t cut the mustard. As Allied Health Practice owners we can even more shy which is a problem. Let me state this very clearly. You’re sole mission and purpose is to lead and inspire you’re team and the wider community, both local and global. That’s it! That means being the Boss! For most of us this is a huge fear, right up there with public speaking and heights and the inclination is to run, and fast. The problem is your team are left floundering, a bit like a ship without a captain. It’s time to step up, and into your power and be the awesome leader you were meant to be. I call this ‘Celebratizing’ (a made up word if you’re wondering). This means stepping into comfortable – uncomfortable and being ok with that. Here’s how you do it. First, learn to ‘let go’. The best way to do this is meditation and affirmations and then repeat, repeat, repeat! Second, find an awesome photo of yourself in business attire, get a friend to take one if you don’t have one, and then get it blown up to at least A2 size. This then goes on the mirror in your bathroom or somewhere else, where you will see it often. Start to fall in love again with YOU. Marcus and Andy from the Wellness Leadership Academy call this +ve delusion. Third, take that same photo and superimpose it over the front man/woman of a band standing on centre stage looking out at 100,000 adoring fans. ACDC is a good one. Enlarge this and place it next to your solo portrait. Fourth. Watch what you’re wearing, you’re perfume, cologne, jewelry. Start to dress up even for a regular day at the office. You’re posture will change I guarantee it. Fifth. Start hanging out with your team one on one. Tell them let’s do our regular mthly catch up at the local coffee shop. With your new found persona or avatar you will naturally be able to connect as boss-practitioner-staff without the lines getting merky. Sixth. Add a sprinkling of arrogance. Be a bit cocky, those around you will respond positively because they already know you’re a great person. There are many more steps to celebratizing however, these will get you started. It’s time to become a celebrity of your own show. Good luck and have fun. Cheers, Dr. Andrew About the author: Dr. Andrew Arnold is a Chiropractic Doctor, and Owner, Cranbourne Family Chiropractic and Wellness Centre. He is also a Wellness Leader Mentor working with the Wellness Leadership Revolution and running his own program, the Million Dollar Wellness Practice. Andrew shares this ownership with his wife, Dr. Linda Wilson. www.cranbournefamilychiro.com.au www.drandrewarnold.com edit. |
AuthorDr. Andrew Arnold is a Chiropractor in private practice in Cranbourne, Victoria, Australia and an Accredited Business Coach working with Allied Health Professionals. Archives
September 2016
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